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Connected businessA review about service quality should sit beside the service it describes
Context helps the visitor understand what a customer’s feedback can reasonably support.
The reading room
Connected business
From the first introduction to the next conversation. Make your professional identity easier to understand and act on.
400 guides
Connected business
Connected businessUse reviews to identify questions your profile still leaves unanswered
The words customers use often reveal which part of your offer they have not understood.
Connected businessSocial proof works best when different sources do different jobs
A review, project and biography should reinforce understanding without pretending they prove the same thing.
Connected businessShow process work without overwhelming the result
A few carefully chosen intermediate steps can reveal judgement that a polished final image cannot.
Connected businessA review invitation belongs after an experience, not before an outcome exists
The profile’s review route should help people describe genuine experience rather than manufacture a favourable impression.
Connected businessForty possible social links do not require forty visible choices
Social links can organise a professional presence without making every available link necessary.
Connected businessA social link can show how you think between meetings
The right destination can give a prospective collaborator a view of your ongoing work, rather than another static introduction.
Connected businessChoose between a PDF brochure and a web page
The right format depends on whether someone needs to explore, forward, print or retain the information.
Connected businessConnect social channels by topic rather than by platform prestige
The best destination is the one that helps the visitor, not necessarily the one with the most recognisable icon.
Connected businessA call icon should lead to a conversation your operation can support
Quick access is useful when the person answering can handle the reason someone is likely to call.
Connected businessUse WhatsApp access to continue a conversation with context
A messaging shortcut should make the next exchange easier without turning every profile visit into permission to contact someone.
Connected businessMake a portfolio understandable when images cannot be seen
Useful image descriptions explain the information an image contributes, rather than merely naming the object shown.