Match the feedback to the experience

A connected profile may describe several services, but a review can concern only one encounter or part of the business. When using the review display, avoid implying that every comment applies equally to every offering. Explain the relevant context without disclosing private customer details. If the review is broad, do not add a more specific interpretation than its wording supports.

Use supporting material to fill the gaps

A review can describe responsiveness, clarity or satisfaction, while a service explanation defines scope. Keep those roles distinct. Do not use praise for a workshop to establish technical capability in an unrelated implementation. The profile should help the reader connect feedback to the experience they are considering. Where the relevance is uncertain, present the review as general business feedback rather than forcing it into a particular sales argument.

Imagine this

Hypothetical scenario

A hypothetical business offers both workshops and ongoing support. A review discussing a workshop’s clarity appears with the workshop information. The support service has its own scope explanation, so readers are not encouraged to treat one positive encounter as evidence about an unrelated engagement.

Make it practical.

Use this checklist as you read. Checks are not stored.

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