Preserve the meaning

Use a quotation only with an appropriate basis for publishing it. Keep the wording faithful to the original and avoid removing qualifications that change its meaning. If you shorten it, make the edit clear where necessary. Identify the service or project being discussed so readers do not assume the praise applies to every part of your business. A quotation should support a specific point.

Explain attribution honestly

Use the agreed name, role and organisation details. If anonymity is necessary, say so rather than inventing an identity. Do not imply that an individual comment represents an organisation-wide endorsement. Keep the original approval and source in your internal records. Review quotations when the underlying service changes; a statement about a previous offering may no longer help someone assess the current one.

Imagine this

Hypothetical example

A hypothetical client praises the clarity of a workshop. The team places the quotation beside its workshop description, not beside unrelated implementation services. The attribution identifies the speaker’s approved role and the relevant engagement, giving the reader a fair basis for interpreting the praise.

Make it practical.

Use this checklist as you read. Checks are not stored.

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