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Connected businessA professional identity should remain yours to review before it is shared
Convenient setup should not bypass the person represented by the profile.
The reading room
Connected business
From the first introduction to the next conversation. Make your professional identity easier to understand and act on.
400 guides
Connected business
Connected businessHelp an internal champion explain your work to the rest of their team
A connected profile can give the person who met you a clear way to introduce you internally.
Connected businessShow how several small services fit into one useful engagement
A service profile can explain the relationship between separate deliverables.
Connected businessTest a profile change with a clear learning question
A useful experiment starts with an uncertainty you can actually resolve, not a vague hope that a new design performs better.
Connected businessA portfolio can make the difference between exploration and a recommendation clear
Readers should know whether they are seeing possibilities or an endorsed direction.
Connected businessMake a collaboration invitation specific enough to answer
A profile can turn a vague request to connect into a clear opportunity to contribute.
Connected businessA profile can distinguish what you create from what you curate
Visitors should understand your relationship to every resource you share.
Connected businessInterview customers about the introduction journey
Ask people what they needed and what they did, rather than inviting them to praise the profile.
Connected businessLet a customer see the people involved without publishing the whole organisation
A team introduction can explain responsibility at the scale of the actual work.
Connected businessA professional bio can explain your perspective without claiming universal expertise
Your point of view may be more useful than another broad claim to excellence.
Connected businessA portfolio can show the care involved in ordinary work
Reliable everyday delivery can be compelling without a spectacular launch story.
Connected businessExplain the boundary between a free introduction and paid discovery
Clear boundaries help people understand what they will receive before they commit time or money.