Name the transfer correctly

A company may fund a Tap Tap Go-related adoption or engagement programme for employees. That budget is an input to the programme. It is not revenue created by profile views, nor proof that the employees’ activity has produced an equivalent amount of sales.

Assess the intended benefit

Review whether the programme improved the agreed task, such as content readiness or useful follow-through. If commercial outcomes are later measured, report them separately with an evidence-based connection. Avoid presenting the reward allocation itself as a return on investment.

Imagine this

Hypothetical programme scene

Hypothetically, a company spends $2,000 on an internal recognition programme and completes a team rollout. The spending and the operational outcome can both be reported. Claiming $2,000 of revenue simply because the budget was distributed would confuse cost with income.

Make it practical.

Use this checklist as you read. Checks are not stored.

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