TAP TAP GO
The visionShared interests can open a door without deciding the destination
A common interest creates a starting point, while the value of a relationship still depends on what people choose to explore together.
The reading room
The collection · page 68
Practical guides for connected business and informed decisions.
3000 guides
The vision
Connected businessCreate a lead handoff between marketing and sales
A handoff needs shared definitions and useful context, not merely a notification that someone filled in a form.
Money in motionCollect purchase evidence without collecting extra card data
An expense process should request the information finance needs and avoid turning routine receipts into a store of payment credentials.
Growth & partnershipsWhen to add an enterprise sales specialist
Specialist sales capacity should solve a demonstrated buying-process problem rather than simply make the organisation look larger.
Assets & enterpriseAsk property enquiry questions that improve the next conversation
A short enquiry form should reveal the visitor’s practical needs without becoming an unnecessary information barrier.
Digital trustBuild a small set of trusted routes for essential services
Knowing where to start reduces confusion when an unexpected message asks you to act.
Tap Tap Go for YouShow your role in getting an industrial project ready
Explain the engagement without promising an automatic integration.
The visionAn alumni reunion can reveal the person beyond the old chapter
The most interesting part of meeting again may be discovering how someone's work and interests have changed.
Connected businessAn employee’s specialist portfolio can complement the company’s main story
The organisation provides context while the individual’s relevant work explains why this person belongs in the conversation.
Money in motionA euro receiving plan should not rewrite the USD virtual Visa story
A connected ecosystem can contain different financial tools without making their currencies or purposes interchangeable.
Growth & partnershipsAn affiliate campaign needs a clean ending
When a campaign finishes, the content and customer journey may continue. Closing the commercial activity should not leave outdated offers circulating without context.
Assets & enterpriseClose an unsuitable property enquiry with useful context
A property may not fit a visitor’s needs, but the reason can improve future service when it is recorded accurately and respectfully.