TAP TAP GO
Choose routing questions
Ask about the intended use, timing, preferred contact route and the specific information requested. Keep the form focused on questions the team will actually use to prepare a response. Avoid collecting sensitive details simply because a form builder allows it. Explain what happens after submission and who will receive the request. A visitor should understand the purpose of sharing their information.
Judge usefulness after the reply
Review whether the questions helped the team send a relevant answer or arrange a productive viewing. Do not treat every submission as equally qualified. Define qualification in operational terms such as a clear use case, relevant location and agreed next step. Keep a record of why an enquiry progressed or stopped. That feedback can improve the property information itself, especially when many people ask the same unanswered question.
Put the guide to work
Review the questions asked after the first response. If prospects repeatedly request information that should have been visible on the page, improve the page before lengthening the form. Qualification should help match needs to relevant information, not make visitors work around an incomplete public description.
Hypothetical example
An agent asks visitors to complete a long generic form before seeing basic details. It replaces that form with three relevant questions and a direct request option. The team can distinguish viewing requests from brochure enquiries and respond with the appropriate information.
Make it practical.
Use this checklist as you read. Checks are not stored.Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.
