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Tap Tap Go for YouMake an invisible design issue easier to describe
Show how an acoustic brief starts with people and activities.
The reading room
The collection · page 58
Practical guides for connected business and informed decisions.
3000 guides
Tap Tap Go for You
The visionThe commercial meaning of a refund
A refund is both a financial event and a conversation about what happened in a commercial relationship.
Connected businessUse AI to suggest questions a visitor may still have
A useful profile review can expose unanswered decisions without pretending to know every reader’s thoughts.
Money in motionPrepare for a recipient who changes banks before launch
A future payment plan needs a fresh review when the destination changes, even if the commercial relationship is familiar.
Growth & partnershipsThe referral message that someone can forward accurately
A short introduction travels further when it preserves the product’s actual value, current scope and the reason the recipient might care.
Assets & enterpriseKeep property measurements attached to their source
Numbers in a showcase can look authoritative even when they came from an old drawing or an unconfirmed summary.
Digital trustResolve a document contradiction before sharing a summary
Identify the inconsistency and ask the responsible owner to settle it.
Tap Tap Go for YouChief customer officers: make the relationship model understandable
A customer leader can explain how the organisation supports relationships without promising a perfect experience for everyone.
The visionA connected identity can bridge different habits of introduction
People differ in how they prefer to exchange information, and an introduction works best when it accommodates those differences.
Connected businessRoute incoming enquiries without losing their context
The recipient needs the reason for the enquiry, not just a forwarded email address.
Money in motionHow to reconcile an invoice paid through several methods
Give the invoice one owner and connect each payment to it, rather than allowing separate transaction feeds to tell separate stories.
Growth & partnershipsMake sales handoffs measurable
Marketing, sales and onboarding should share enough context that customers do not have to restart their story at every stage.