TAP TAP GO
Growth & partnershipsA referral link is not a discount code by default
An invitation can identify a programme journey without changing what the customer pays. Explain the actual offer before asking someone to use it.
The reading room
The collection · page 56
Practical guides for connected business and informed decisions.
3000 guides
Growth & partnerships
Assets & enterpriseMake the property brochure a companion rather than a duplicate
A brochure should add useful detail to the showcase instead of repeating the same images while hiding the information a serious visitor needs.
Digital trustKeep embedded links inside the document review
Check the destinations that the source document sends readers to.
Tap Tap Go for YouExplain an integration engagement in plain language
Help a customer identify the right technical conversation without exposing systems.
The visionA useful connection does not have to become a customer
Some introductions lead to insight, encouragement or a helpful resource rather than an immediate sale.
Connected businessMake the form confirmation page earn its place
The moment after submission should reduce uncertainty and explain what happens next.
Money in motionA partial refund needs a balance of its own
Track the amount expected back, the amount received and the unresolved difference at order level.
Growth & partnershipsImprove demo conversion by narrowing the promise
A focused demonstration should help the customer assess one valuable workflow instead of making them remember every possible feature.
Assets & enterpriseSend a site-visit brief that respects the visitor’s time
A useful visit brief lets guests arrive prepared and helps the host focus the meeting on relevant questions.
Digital trustMake password-manager onboarding part of joining the team
A shared process matters more than simply telling colleagues to use stronger passwords.
Tap Tap Go for YouChief design officers: connect design leadership to everyday experience
Design becomes easier to discuss when the profile shows what people actually encounter and use.
The visionCaring for a park can reveal a community's hidden capabilities
People who share a place may bring very different skills to the work of looking after it.