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Tap Tap Go for YouConcept artists: make the exploration visible
A strong concept portfolio shows how ideas develop in response to a world, character or production need.
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The collection · page 242
Practical guides for connected business and informed decisions.
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The visionA busy founder should not become the company’s only memory
Founder direction becomes more durable when its important reasoning can be understood by the people carrying it forward.
Tap Tap Go for YouA transport training administrator can make course enquiries more precise
Help learners and employers identify the right programme information before arranging training.
The visionThe next offer should follow the customer’s need
A broad product ecosystem can become more useful when additional offers appear because they fit the customer’s task.
Tap Tap Go for YouHelp businesses compare storage as a service decision
Connect the space they see with the way they need to use it.
The visionA difficult month should still have a clear standard of care
The company’s character becomes visible in what it continues to protect when circumstances are demanding.
Tap Tap Go for YouCharacter designers: show personality through decisions
A character becomes memorable through the relationship between shape, expression, movement and story.
The visionCommercial incentives should not hide inside advice
A customer deserves to understand when a recommendation is part of a commercial programme rather than an independent assessment.
Tap Tap Go for YouGraphic designers: turn visual interest into a useful brief
A visitor may love the look of a project before understanding the communication problem it solved.
The visionAn incident review should examine the conditions around the mistake
A company learns more when it asks how the work made an error possible, not only who last touched it.
Tap Tap Go for YouType designers: let people see how the letters behave
A typeface is easier to understand when it is shown in real reading situations as well as specimen headlines.
The visionCustomers should not lose their business story when services change
The information that represents a business can remain valuable even when the customer changes which services they use.