TAP TAP GO
Tap Tap Go for YouLettering artists: reveal the craft behind a distinctive phrase
A few words can carry a strong visual identity when the viewer understands the hand and intention behind them.
The reading room
The collection · page 243
Practical guides for connected business and informed decisions.
3000 guides
Tap Tap Go for You
The visionA company should keep its useful work portable
The ability to understand and maintain an asset should not depend entirely on the tool in which it was first made.
Tap Tap Go for YouBook cover designers: show how the image opens the story
A cover should invite the right reader into the book, not simply stand alone as an attractive picture.
The visionA future corridor should answer a repeated commercial need
A proposed payment route becomes more meaningful when it addresses a recognisable pattern of work rather than only expanding a map.
Tap Tap Go for YouPackaging designers: show the moment the object is understood
A package communicates through shape, information and context as well as its visual identity.
The visionA delayed idea can return with a better question
Postponement is more useful when it creates a route to reconsideration rather than an indefinite waiting room.
Tap Tap Go for YouMotion designers: give the movement a reason to exist
The most useful reel makes a viewer understand how timing and movement support a message.
The visionA network can create better questions about finance
People may understand a financial option more easily when it is explained in relation to a task they already recognise.
Tap Tap Go for YouAnimators: show the performance inside the movement
A gesture, pause or reaction can reveal more about animation craft than a long list of software skills.
The visionThe next release should not inherit an unexplained shortcut
Temporary decisions become less risky when the company remembers why they were temporary.
Tap Tap Go for You3D artists: help viewers understand what is real, rendered and imagined
A convincing image should still make the artist’s contribution and the project’s status clear.
The visionA service network should reward the work that keeps promises
Commercial partnerships become more durable when the contribution valued by the programme includes helping customers receive what was promised.