Two questions before outreach

Tap Tap Go’s intended AI assistance can help a team organise leads and prepare follow-up. The first question is whether a request seems relevant. The second is whether the team has an appropriate basis and channel to contact that person. A high suggested score cannot answer the second question by itself. Someone may explore a profile without asking for a sales message, and an event introduction may carry a narrower expectation than an ongoing marketing conversation.

Preserve the interaction context

Record what the person asked for or agreed to, using the minimum useful detail. Before drafting a message, check the intended recipient, channel and purpose against that context and the organisation’s applicable communication rules. If the basis is unclear, do not treat the assistant’s enthusiasm as permission. Keep review and sending with the user. An assistant can propose wording, but it should not turn a weak signal into a personalised outreach claim that the person never invited.

Imagine this

Hypothetical example

A contact asks for a brochure after an event. The salesperson uses the assistant to draft a short message delivering that brochure, reviews it and sends it manually. They do not interpret a later profile visit or suggested score as permission for an unrelated sequence of promotional messages.

Make it practical.

Use this checklist as you read. Checks are not stored.

References & further reading

Tap Tap Go Journal: product context and editorial approach ↗

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