Follow the real decision

A recipient may open a Tap Tap Go introduction on a phone, read more later and complete an enquiry elsewhere. That is an ordinary research journey. Check the current referral programme’s cross-device attribution guidance rather than assuming every later action remains attributable.

Check before promising credit

Ask the current programme how attribution is recorded and which participant actions matter. Do not claim that a link always tracks someone forever or that using another device necessarily loses recognition. Those are implementation-specific questions, and neither the referrer nor the publication should invent the answer.

Keep the customer journey clean

Give the recipient accurate product information and a legitimate route to ask questions. If attribution becomes unclear, use programme support rather than instructing the person to duplicate accounts or restart a completed purchase. A premium introduction should reduce friction, not make the customer responsible for solving the referrer’s tracking uncertainty.

Imagine this

Hypothetical programme scene

Hypothetically, a recipient opens a referral on a train and later asks a corporate purchasing colleague to review the product. The referrer should not assume that the colleague’s eventual order belongs automatically to the original invitation. The programme needs to clarify how that specific journey is recognised.

Make it practical.

Use this checklist as you read. Checks are not stored.

Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.