Choose the commercial measure

A Tap Tap Go territory programme should state whether a target concerns orders, paid sales, deliveries or another defined event. A large shipment to a distributor is not necessarily the same as retail demand. Use the agreement’s actual definitions rather than selecting whichever number looks strongest.

Add the adoption view

Alongside the commercial measure, review whether customers understand and use the intended profile journey. This does not replace contractual performance reporting, but it helps explain the quality of distribution. Keep programme participation and financial-service access separate from ordinary card-delivery counts.

Imagine this

Hypothetical programme scene

Hypothetically, a partner receives 1,000 cards, sells 300 and supports 200 customers through the intended first-use task. Those are three distinct measures. Presenting all 1,000 as active end customers would overstate what the evidence shows.

Make it practical.

Use this checklist as you read. Checks are not stored.

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