Separate the buyer levels

Tap Tap Go may be sold through distribution arrangements in which a partner purchases or receives stock before individual customers use it. Report that event according to its actual scope. It does not establish that the same number of professionals have completed profiles or adopted the ecosystem.

Look for downstream evidence

Track customer delivery and meaningful use through appropriate authorised reporting. Avoid collecting unnecessary personal data merely to support a headline. The useful distinction is between channel inventory and demonstrated customer activity, not an assumption that one automatically produces the other.

Imagine this

Hypothetical programme scene

Hypothetically, a distributor orders 500 cards for a planned campaign. That is a distributor order. Until further evidence exists, it should not be described as 500 active users or 500 successful professional introductions.

Make it practical.

Use this checklist as you read. Checks are not stored.

Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.