Start with the decisions

List the five questions a serious reader would ask before another meeting: what exists, who controls it, what has been delivered, what is proposed and what remains uncertain. Put one supporting item beside each answer. A dated photograph supports a different statement from a contract or an operating report. Avoid asking a single polished image to carry all three roles. An unanswered question should stay visible as an open item rather than disappearing during design.

Make every claim traceable

Create a simple register with claim, evidence location, evidence date, responsible person and publication permission. Select the public excerpts only after this register is complete. Keep confidential material in an appropriately controlled review process. The profile or brochure is the introduction; it is not the underlying diligence. Tap Tap Go can help showcase approved business information, but sharing a profile does not verify an asset or make it an investable offering.

Put the guide to work

Before commissioning a redesigned deck, ask the content owner to complete one evidence row for each planned headline. If a headline has no supporting item, decide whether to narrow it, mark it as a proposal or remove it. This keeps design effort focused on statements the team can explain.

Imagine this

Hypothetical example

A project team initially leads with a future building render. Its evidence map reveals that readers first need the site location, current project stage and delivery responsibilities. The team changes the opening pages and keeps the render clearly labelled as an illustration.

Make it practical.

Use this checklist as you read. Checks are not stored.

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