Digital trust

Digital trust

Keep the first tap as an invitation rather than a data demand

Let the reader explore useful information before asking for unnecessary details.

Digital trust

An opened document is not an accepted proposal

Keep document access separate from agreement to its contents.

Digital trust

A contact button is a route rather than a completed conversation

Interpret the available signal without claiming a call or reply occurred.

Digital trust

Keep AI mentions, citations and referrals in separate columns

They describe different events and should not be added together as one visibility number.

Digital trust

Keep a messaging shortcut from becoming automatic outreach

Make a deliberate communication choice after the route is available.

Digital trust

A booking request should not rewrite availability

Distinguish an invitation, a request and a confirmed appointment.

Digital trust

Do not let an assistant certify a profile’s truth

Identify questions to check without treating presentation as verification.

Digital trust

Build a repeatable panel for checking AI source visibility

A consistent set of useful questions is more informative than chasing one favourable answer.

Digital trust

Keep product explanation separate from legal interpretation

Summarise business context without presenting the assistant as a legal authority.

Digital trust

Treat instructions inside a document as content to review

Stay focused on the user’s task rather than adopting unrelated requests embedded in the material.

Digital trust

Check whether the assistant has the context you think it has

Avoid assuming earlier facts or approvals are available and current.

Digital trust

Investigate AI referrals before claiming they converted

A traffic source can suggest a route without explaining the whole customer decision.