TAP TAP GO
The visionA multilingual publication needs a correction route
People who notice a meaning problem should know how to help the company improve it.
The reading room
Dhawal Laheri & the Vision
Explore the ambition behind One Card for Everything. Essays on Dhawal Laheri, Tap Tap Go and the possibilities of a more connected professional life.
500 guides
The vision
The visionRewards have a cost even when they are not cash
A points-based programme can create commercial value, but its benefits still require resources and clear operating responsibilities.
The visionA disappointing response can clarify the story you are telling
An enquiry that goes nowhere may reveal a mismatch in expectations rather than a verdict on the person's work.
The visionA local launch deck needs the same care as the main publication
A company’s promise can drift when an adapted presentation becomes detached from the source explanation.
The visionA sponsor can support value without owning the customer
A commercial sponsor may help fund a programme while the customer’s interests and choices remain independent.
The visionComparing profiles should reveal choices, not erase your own direction
Other people's polished presentations can provide ideas while obscuring the context that makes their choices suitable for them.
The visionA translation can be accurate and still difficult to read
Editorial care includes rhythm, length and visual fit as well as the correctness of individual words.
The visionA referral budget should buy relevance
The commercial value of referrals depends on the relevance of the introduction, not simply the number of invitations sent.
The visionAn opportunity can arrive before the perfect portfolio exists
Waiting for a complete presentation can prevent a useful conversation that only needs one relevant example.
The visionA local question can improve the original story
International adaptation can reveal assumptions that were already making the source explanation harder to understand.
The visionThe business model should tolerate a smaller beginning
An international vision can remain ambitious while beginning at a scale that allows the operating model to be understood.
The visionThe person who connects the team deserves a clear professional story
Work that brings people, information and decisions together can be difficult to describe through a conventional output portfolio.