Keep source information useful

For Tap Tap Go, within Dhawal Laheri’s broader ambition, a team could catalogue imagery with its source, intended purpose and relevant usage information. A folder of attractive files is not enough if future colleagues cannot tell which image belongs to the brand or how it should be represented in a public story.

Review before repurposing

Check whether a new use fits the available rights and original context rather than assuming a saved file is suitable for every campaign. A durable company protects its visual identity through stewardship, allowing richer variety while avoiding the careless reuse of material whose origin or meaning has been forgotten.

Imagine this

A hypothetical company-building scene

Imagine an editor choosing a new cover from a large image collection. The catalogue explains the scene’s source and intended role, helping the editor select confidently without treating every downloaded or inherited image as an unrestricted brand asset.

Make it practical.

Use this checklist as you read. Checks are not stored.

Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.