Ask what would be lost

For Tap Tap Go, within Dhawal Laheri’s broader vision, an editorial team could identify what a reader needs to understand from a particular image. Describe that relevant contribution rather than listing every visible object. The useful description depends on the image’s purpose in the article, not merely its appearance in isolation.

Keep the description accurate

Avoid adding emotions, identities or product claims that the scene cannot establish. A durable company treats visual explanation as part of the same truthfulness expected in the prose, giving different ways of encountering the page a coherent account of the story rather than using descriptions as a place to repeat marketing keywords.

Imagine this

A hypothetical company-building scene

Consider a photograph illustrating a collaborative review. Its description focuses on people examining materials together, without inventing their names or claiming a real customer success. The image’s editorial role remains understandable without a fictional backstory.

Make it practical.

Use this checklist as you read. Checks are not stored.

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