Make the decision

Choose review triggers that match the way your business changes. A role change, new offer, campaign launch or expired certificate should prompt an immediate check. Alongside those events, schedule a lightweight recurring review of links and contact routes. The interval is an operational choice rather than a universal rule. A fast-changing sales campaign needs more attention than a stable biography, and both need someone clearly responsible for acting on problems.

Put it into practice

Create a short maintenance record with date, reviewer, changes and unresolved issues. Focus on the reader’s journey: can a new visitor understand the offer, verify important claims and reach the right person? Test the public experience instead of only reviewing the editing screen. Keep historical notes where they help explain material changes, but avoid retaining unnecessary personal information in the maintenance log. Use recurring problems to improve the publishing process rather than repeatedly fixing the same symptom.

Imagine this

Hypothetical example

A small team reviews its public profile after each product release and checks contact links monthly. It discovers that brochure updates often miss the booking page. The checklist is adjusted to include that dependency, making the next release more consistent without adding a complicated approval system.

Make it practical.

Use this checklist as you read. Checks are not stored.

References & further reading

Further reading: ICO: Data minimisation ↗

Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.