Make the decision

A professional portrait should help someone recognise the person they are about to meet. Choose an image that is current enough for that purpose, visible at a small size and appropriate for the setting. Consider what the background and clothing imply. A photograph taken in a conference room does not establish an affiliation with the company named on the wall. Avoid using location or event branding as a substitute for a genuine credential.

Put it into practice

Keep the original asset and permission record for any photographer or commissioned image. Review the crop in the actual profile rather than judging only the full-size file. If an image is materially synthetic or illustrative, label it where its context could otherwise mislead the reader. Ask someone who has recently met you whether the portrait is recognisable. Then check that nearby text accurately describes your current role, rather than letting the image carry that claim alone.

Imagine this

Hypothetical example

A consultant replaces a heavily stylised campaign portrait with a clear current photograph for appointment booking. The campaign image remains in a labelled creative portfolio. Each image has a suitable purpose, and a new client can recognise the consultant when arriving for the meeting.

Make it practical.

Use this checklist as you read. Checks are not stored.

References & further reading

Further reading: ICO: Data minimisation ↗

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