Make the decision

A portfolio should make your work understandable without assuming every project asset is available for publicity. Review contracts, approvals and the specific material you want to show. A client may allow the company name but not the campaign budget, or a finished image but not the internal dashboard. Build the case study around the problem, your role and the approved outcome. Avoid implying sole responsibility for work completed by a wider team.

Put it into practice

Create a permission record that names the approved assets, wording, channels and any time limit. If permission is unclear, ask before publishing or use an anonymised process example that cannot reasonably identify the client. Anonymisation requires more than removing a name when screenshots, locations or distinctive figures still reveal the organisation. Keep a takedown contact and a review date. When a project is confidential, explain the relevant capability with a clearly labelled hypothetical example instead.

Imagine this

Hypothetical example

A designer has permission to show a finished public landing page but not its conversion dashboard. The case study describes the design decisions and credits the wider team. It does not publish internal performance figures or imply that the client endorsed every service the designer offers.

Make it practical.

Use this checklist as you read. Checks are not stored.

References & further reading

Further reading: ICO: Data minimisation ↗

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