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Activity is not timeless
A profile may accumulate engagement across events, campaigns and ordinary introductions. In Tap Tap Go’s analytics and intended lead-assistance model, an old burst of activity should not automatically define present interest. A recent explicit enquiry can be more useful than a long history of unexplained views. Ask which time period the assistant is considering and whether the signal relates to the current service or a previous campaign.
Review context before action
Keep the current request, relevant dates and recent changes together in the review brief. Avoid creating an artificial sense of urgency from stale activity. If the available product does not expose the detail needed to judge a suggestion, treat it cautiously and rely on the information you can verify. Prepare follow-up only when the contact context supports it, then review and send manually. Use older engagement mainly as background for understanding content usefulness rather than as a permanent reason to pursue someone.
Hypothetical example
A contact explored a profile during a conference months earlier but now sends a specific request about a different service. The salesperson focuses on the new message and its timing. They do not claim to know what the old visits meant or use them to personalise the reply beyond the evidence.
Make it practical.
Use this checklist as you read. Checks are not stored.References & further reading
Tap Tap Go Journal: product context and editorial approach ↗Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.
