Follow one customer home

Imagine the buyer leaving a local demonstration with a Tap Tap Go card and a clear reason to use it. The next steps may involve preparing a profile, choosing relevant content and understanding sharing options. The territory model should identify who supports these tasks under the actual programme configuration.

Design the handoff deliberately

A local sales team, central product team and customer-support function may all participate. Give the customer one understandable route instead of a set of organisational explanations. Confirm which materials are current and who updates them when product instructions or access conditions change.

Recognise activation separately

The territory’s product delivery record should not automatically be treated as proof that the customer completed a meaningful digital journey. A follow-up question about first use can reveal missing context. Programme economics and sales recognition remain governed by the commercial agreement, while customer adoption needs its own operational attention.

Imagine this

Hypothetical programme scene

Hypothetically, ten customers receive cards at a local event, but several are unsure what information to put on their profiles. A scheduled welcome session helps them prepare relevant portfolios and contact paths. It improves the experience without claiming that every delivered card had already become an active account.

Make it practical.

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Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.