TAP TAP GO
Name the kind of benefit
Tap Tap Go’s loyalty and reward concepts do not establish a universal cash equivalent. A programme may define non-cash benefits or conditions that affect how value can be used. Read the actual offer before converting a point balance or tier into a monetary claim.
Avoid invented valuations
A benefit’s advertised retail price, if confirmed, is not necessarily the amount a member would otherwise spend. Nor is it automatically withdrawable money. Programme operators should distinguish a product discount, an experience and a cash payment so customers can compare them honestly.
Evaluate personal usefulness
Ask whether the benefit supports a real need and what effort or cost is required to access it. A modest but relevant convenience may matter more to one member than a prestigious experience they will never use. The programme feels premium when the benefit is clear, relevant and realistically deliverable.
Hypothetical programme scene
Hypothetically, a member receives access to a defined workshop through a loyalty programme. That experience may be valuable to them, but it should not be described as cash income merely because a similar workshop has a price. The actual programme determines what the member can use or transfer.
Make it practical.
Use this checklist as you read. Checks are not stored.Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.
