Separate the campaign records

A Tap Tap Go referral programme should identify the event that establishes attribution. A social post, a private invitation and an event demonstration can all influence interest without creating three qualifying referrals. Read the applicable campaign rules before assigning credit to every visible touchpoint.

Keep the customer’s story intact

When attribution is uncertain, document the actual sequence through the approved process. Do not ask the customer to rewrite their journey to suit a participant’s preferred campaign. Clear records make it easier to resolve questions while allowing the customer to continue researching normally.

Imagine this

Hypothetical programme scene

Hypothetically, a buyer first sees a creator’s video, later receives a colleague’s invitation and finally enquires at an event. Those are three interactions within one journey. The programme determines which, if any, qualifies for recognition.

Make it practical.

Use this checklist as you read. Checks are not stored.

Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.