Explain the partner’s customer value

Describe the customer problem the partnership can solve and why this partner has a credible role. Be specific about the audience and existing relationships. Generic promises of a large market are less useful than a clear explanation of the first practical customer opportunity.

Make effort and reward visible

List the work expected from the partner, the support available and the proposed compensation mechanism. Keep investment, sales proceeds and service fees distinct. Use illustrative economics only when clearly labelled, and show the assumptions that still require commercial agreement.

Offer a testable next step

Propose a manageable pilot with defined responsibilities and a review date. Explain what both parties should learn before considering a larger commitment. This reduces the need to settle every long-term detail before discovering whether the relationship can actually deliver customer value. Show which assumptions the pilot can actually test. A small local recruitment exercise may reveal customer fit and onboarding effort, but it will not establish national market size, long-term retention or the economics of a much larger distribution organisation. Name the person on each side who can approve the pilot plan and resolve practical questions during its delivery.

Imagine this

Illustrative operating example

A hypothetical proposal asks a partner to recruit 20 qualified pilot participants, while the platform provides training and onboarding support. The review examines activation, customer feedback and delivery effort before either party discusses a broader territory commitment.

Make it practical.

Use this checklist as you read. Checks are not stored.

Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.