TAP TAP GO
State the actual decision
Describe whether the team is approving research, a pilot, a limited release or a wider launch. These decisions require different evidence and budgets. Put the requested commitment at the beginning, including the resources involved and the point at which management will reconsider the plan.
Show the evidence chain
Connect customer need, acquisition route, product readiness and commercial economics. Identify which links are observed and which are assumptions. Avoid a long market-size narrative that does not explain how the first customers will arrive or how the team will support them.
Include the alternative
Explain what happens if the decision is delayed or if a smaller approach is chosen. Name the assumptions most likely to change the conclusion. A useful memo helps a reviewer challenge the proposal constructively rather than forcing a binary choice between an ambitious launch and doing nothing. End the memo with the specific evidence expected before the next approval. This makes a limited pilot meaningful: reviewers can see what uncertainty the spending is intended to resolve and how the resulting information will affect a later launch decision.
Illustrative operating example
A hypothetical memo requests $25,000 for a six-week pilot, not approval for a full country rollout. It specifies the customer segment, accountable owner, activation target and review date so the next decision can rely on new operating evidence.
Make it practical.
Use this checklist as you read. Checks are not stored.Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.
