TAP TAP GO
Specify the eligible event
Explain whether the programme rewards an introduction, a qualified enquiry, a purchase or another verified action. State the operating rules clearly and keep programme terms accessible. Different reward events create different incentives, so choose the event that matches the actual business objective.
Check quality downstream
Review whether referred customers activate, stay engaged and generate appropriate support demand. Monitor duplicates and unusual patterns through approved controls. A referral programme that creates many registrations but little genuine customer value may need a different offer or eligibility definition.
Assess the full cost
Include rewards, administration, review effort and support when evaluating the programme. Compare referred cohorts with other acquisition routes using consistent definitions. Do not call referrals free growth simply because the spending does not appear in a paid-media account. Keep programme reporting distinct from general social sharing. A customer mentioning the brand is not necessarily a qualifying referral, and a qualifying referral is not necessarily a completed sale. Clear event definitions reduce disagreements about both performance and rewards. Review the customer journey created by referrals, including whether the recipient clearly understands who made the introduction and what happens next.
Illustrative operating example
Hypothetically, 100 referrals produce 20 purchases and 15 activations. At a $10 reward per purchase, direct rewards total $200, or about $13.33 per activation before administration and support. The full acquisition cost may therefore be higher.
Make it practical.
Use this checklist as you read. Checks are not stored.Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.
