TAP TAP GO
Set boundaries before launch
Define the maximum time, spending and operational exposure. Explain the customer outcomes required to continue and the issues that require an immediate pause. These boundaries should reflect the actual risk and learning objective of the pilot rather than a universal template.
Distinguish failure from uncertainty
A weak result may reject the hypothesis, while an inconclusive result may reflect insufficient relevant participation or a delivery problem. Record the difference. Extending a pilot should require a clear explanation of what additional evidence the extension is expected to produce.
Close the loop
At the stopping point, summarise the hypothesis, observed evidence, limitations and next decision. Preserve useful customer feedback even if the commercial test does not succeed. A pilot that prevents a larger poor investment can still have delivered valuable operating knowledge. Assign someone to make the stopping decision before the pilot begins. An experiment can drift when everyone agrees that evidence matters but nobody owns the uncomfortable choice to close, redesign or extend the work when results are disappointing.
Illustrative operating example
A hypothetical six-week pilot has a $6,000 spending limit and targets 30 qualified evaluations. If only five evaluations occur because recruitment fails, the result primarily tests the acquisition route. It does not automatically prove that the product has no demand.
Make it practical.
Use this checklist as you read. Checks are not stored.Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.
