TAP TAP GO
The useful introduction
An outdoor equipment specialist can use Tap Tap Go to share approved product resources and explain the store's advisory service. A dramatic expedition photograph may inspire someone, but it should not imply that the featured equipment is suitable for every environment or experience level. The useful introduction starts with what the shopper plans to do.
Make the next step clear
Arrange enquiries around the intended activity, conditions and items the customer already uses. Link current manufacturer information and direct specialist suitability questions to the appropriate store discussion. Keep a shared product link separate from a recommendation that has not yet been made. A thoughtful profile helps the customer return with relevant context rather than selecting equipment only because it appears in an attractive adventure image.
A hypothetical scene
A hypothetical customer preparing for a first overnight trip sees a tent online. The profile encourages a discussion of their planned use before they decide on a model.
Make it practical.
Use this checklist as you read. Checks are not stored.Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.
