TAP TAP GO
Choose decision criteria first
List the criteria relevant to the buyer’s task before comparing options. These may include administration, sharing workflows, support and the ability to maintain current information. Use the same criteria for each option. Avoid selecting only dimensions on which your preferred product appears strongest. If you have not tested an option, say what the comparison is based on and avoid presenting it as hands-on experience.
Keep the comparison current
Date the review and check changing facts against current primary documentation. Distinguish a missing feature from one you could not verify. Explain trade-offs rather than declaring a universal winner. The reader may have priorities different from yours. A useful comparison can recommend different choices for different circumstances while still explaining where your own product fits.
Hypothetical example
A hypothetical team compares a static contact page with a managed team-profile system. It explains that the simpler option may suit a solo professional, while central administration may matter more to a growing organisation. The comparison does not invent weaknesses or claim independent testing that never happened.
Make it practical.
Use this checklist as you read. Checks are not stored.Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.
