Match the conditions

Use comparable framing, scale and presentation where possible. If conditions differ, explain the difference instead of allowing the visual to imply an unsupported transformation. A before-and-after pair can show a redesigned layout or reorganised space, but it cannot alone establish commercial performance. Caption the specific change and identify when each image was created. Avoid relying on dramatic lighting to carry a claim about the work.

Explain the scope of the result

Describe which elements you changed and which were outside the engagement. When several suppliers contributed, credit the relevant team. Do not present a concept render as a completed installation. Consider adding a brief process note so the reader can connect the images to an actual decision. A truthful comparison builds confidence because the audience can see the limits as well as the improvement.

Imagine this

Hypothetical example

A hypothetical workspace consultant presents two plans at the same scale. The caption explains that circulation and desk allocation changed, while the building footprint remained constant. A photograph of the finished space is labelled separately from the proposed render, avoiding ambiguity about delivery status.

Make it practical.

Use this checklist as you read. Checks are not stored.

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