Make the working relationship clear

Use the profile biography and business information to identify the practice accurately. If you operate independently, explain the kind of work you undertake and the appropriate business contact. Avoid borrowing a former employer’s identity in a way that implies a current affiliation. Relevant past experience can remain, clearly described as past work.

Keep portfolio rights separate from career history

Having worked on a project does not automatically mean every image or document can be published in a new practice’s profile. Use approved material and describe your role precisely. The profile can communicate professional continuity without suggesting that former clients or employers endorse the new business.

Imagine this

Hypothetical scenario

A hypothetical specialist launches an independent practice and describes previous experience in context. They use approved portfolio examples and a current work contact, rather than presenting an old employer’s logo as a current partner.

Make it practical.

Use this checklist as you read. Checks are not stored.

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