Prioritise the first decisions

Explain what the business does, who it serves and which information the visitor can explore. Use approved portfolio material, clear service descriptions and current contact details. Avoid packing the page with every available link. Arrange the content around likely questions and keep important status information visible. A visitor should understand the purpose of the profile before choosing the next step.

Connect interest to review

Offer distinct routes for a product enquiry, enterprise discussion or request for approved project information. Keep confidential records within the appropriate separate process. Tap Tap Go can support the introduction and showcase of business information; a profile does not verify an asset, provide investment approval or become an exchange simply because it links to a project. Review the page regularly so the story remains aligned with current operations and responsible contacts.

Put the guide to work

Ask someone unfamiliar with the business to identify the next useful action from the profile. If they cannot distinguish a service enquiry from a project-information request, simplify the routes. A clear profile should reduce explanation work for both the visitor and the team receiving the conversation.

Imagine this

Hypothetical example

A founder’s profile originally contains dozens of unlabelled links. The revised page introduces the business, groups approved evidence by purpose and routes enterprise enquiries to the right owner. Visitors can move from curiosity to a useful conversation without mistaking the page for a completed diligence process.

Make it practical.

Use this checklist as you read. Checks are not stored.

Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.