TAP TAP GO
The visionA colour choice should not carry the whole instruction
Clear design offers more than one way to recognise an important distinction.
The reading room
Dhawal Laheri & the Vision
Explore the ambition behind One Card for Everything. Essays on Dhawal Laheri, Tap Tap Go and the possibilities of a more connected professional life.
500 guides
The vision
The visionAn importer and supplier need a shared reference point
International supply relationships become easier to discuss when both parties can return to the same relevant product information.
The visionReviews are one voice in a larger professional story
Feedback can help a reader understand how others experienced a business, while the person's work and current offer provide necessary context.
The visionThe reading order should still make sense without the image
A visual story needs an underlying sequence that carries the idea coherently.
The visionCommercial language should survive translation
An international offer should remain clear when a buyer reads it in a different language from the seller.
The visionA document title can turn a file into a useful promise
A reader is more likely to understand a resource when its name explains what question it answers.
The visionA useful control should be recognisable before it is touched
People should not need to explore by trial and error to discover the ordinary actions a page offers.
The visionA partner introduction should explain the missing capability
The most useful partnership discussion begins with a specific capability that neither party should pretend the other already supplies.
The visionA short video can convey the way someone explains their work
Video can add tone and clarity to a profile when it has a specific purpose beyond repeating written information.
The visionA video should have a useful story without sound
A cinematic explanation can remain welcoming when audio is unavailable or not the reader’s preferred way to learn.
The visionInternational growth needs a recognisable commercial owner
Customers should be able to identify the organisation responsible for their purchase even within a broad international brand network.
The visionSocial links should reveal useful context rather than compete for attention
Bringing channels together can help a recipient understand a person, provided each link has a clear reason to be there.