TAP TAP GO
The visionA fresh pair of eyes can review the company’s assumptions
Someone unfamiliar with internal vocabulary can reveal what the experience currently expects people to know.
The reading room
Dhawal Laheri & the Vision
Explore the ambition behind One Card for Everything. Essays on Dhawal Laheri, Tap Tap Go and the possibilities of a more connected professional life.
500 guides
The vision
The visionThe price of growth includes serving the customer
Growth becomes more durable when the cost of helping customers is considered alongside the cost of attracting them.
The visionOccasional relationships need a clear place to find the current story
Some professional connections matter even when people speak only rarely, and outdated information can make those reconnections unnecessarily difficult.
The visionA seasonal community can reconnect without starting from zero
People who meet only at certain times of year still benefit from a clear thread between encounters.
The visionA small experiment should leave a clear trace
The company needs to know what it tried and why before drawing a lesson from the outcome.
The visionAn enterprise customer buys coordination
For a company, the value of a connected platform often lies in making many individual actions work together.
The visionA milestone can create a conversation without becoming a campaign
Finishing meaningful work can be a reason to reconnect when the update is relevant to the person receiving it.
The visionA river clean-up can connect practical action with continuing curiosity
Working beside one another can create a reason to learn more about the place people are helping to care for.
The visionAn unresolved question deserves a deliberate pause
Not every uncertainty requires an immediate answer, but important postponements should remain visible.
The visionCommerce needs a clear ending as well as a good beginning
A commercial journey feels complete when the customer knows what was agreed, paid and delivered.
The visionA relationship is larger than the activity it leaves behind
Visible interactions can describe part of a professional journey while missing the trust, judgement and quiet help that make it meaningful.
The visionA making circle can carry knowledge between generations
A technique becomes easier to appreciate when someone sees the patience and judgement involved in using it.