Choose the right unit

A card, a subscriber, a corporate account and a financial transaction are not interchangeable units. Dhawal Laheri’s Tap Tap Go vision spans several of them. A meaningful commercial model should explain which activity generates value for a customer and which activity creates an actual receipt for the business under the relevant agreement.

Build from that distinction

The economics can then connect the receipt with the cost of supplying that unit, while recognising shared operating expenses separately. This avoids treating a large number of low-value actions as equivalent to a smaller number of substantial customer relationships. It also makes future partner-led financial assumptions easier to inspect, because transaction volume and retained revenue remain different measures rather than one blended headline.

Imagine this

Hypothetical scenario

Hypothetically, a team programme serves ten employees under one company arrangement. Counting ten users does not establish that there are ten separate paying customer contracts.

Make it practical.

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