Give the beginning a job

Dhawal Laheri’s Tap Tap Go vision allows professional identity to introduce a broader ecosystem. An entry-level experience might help users organise a profile, understand the product or decide whether a physical card or programme fits. Its value is not limited to immediate payment, but neither should every user be counted as future revenue automatically.

Understand the path honestly

A business can ask which users remain engaged, which choose paid services and which continue using only the initial experience. Those are different patterns worth understanding. The goal is a clear relationship between customer usefulness and operating cost, with no invented conversion rates. Optional financial services would remain subject to their own conditions rather than a presumed next step for everyone.

Imagine this

Hypothetical scenario

Hypothetically, a professional starts with a profile to test how they present their work. They later evaluate a card based on actual usage rather than a forced progression.

Make it practical.

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