Beyond shipment counts

For Dhawal Laheri’s international vision, distribution could help more people discover Tap Tap Go. Yet cards shipped, profiles activated and customers finding continuing value are different outcomes. A partner agreement should not blur those measures or treat physical inventory movement as proof that a local customer community has formed.

Define a useful contribution

A prospective partner might contribute sales capability, customer support, enterprise relationships or local commercial understanding. The value of that contribution depends on agreed responsibilities and evidence. A clear discussion can recognise several forms of progress without inventing guaranteed revenue, exclusivity or a fixed territory formula. The shared aim should be customers who understand the product and can use the promised parts.

Imagine this

Hypothetical scenario

Hypothetically, a distributor reports a large card delivery but few completed profiles. The partners investigate onboarding capacity rather than celebrating the shipment as evidence of sustained customer adoption.

Make it practical.

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