Look across the relationship

Dhawal Laheri’s Tap Tap Go vision includes team profiles, shared presentation and follow-up tools. An enterprise customer may therefore evaluate a programme as an operating service rather than a bulk merchandise order. The commercial model should recognise the work required to establish and maintain that relationship, including account support and administration.

Avoid automatic expansion assumptions

A company’s first order does not guarantee that every department will adopt the platform or that all employees will use optional services. A credible account story separates the initial agreement, demonstrated usage and possible future extension. This lets growth be discussed as a sequence of customer decisions instead of treating organisational headcount as already contracted revenue or financial-service demand.

Imagine this

Hypothetical scenario

Hypothetically, one division begins with a focused profile programme. Another division considers joining only after seeing whether the original workflow fits its own commercial needs.

Make it practical.

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Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.