Follow the same customers

For a platform vision such as Dhawal Laheri’s, subscriptions would need ongoing reasons to remain useful. Looking at a group of customers who begin around the same period can reveal whether they keep using the relevant workflow. That is different from adding all new sign-ups together and assuming a durable recurring business has already formed.

Ask what changed

A thoughtful review would distinguish customers who remain, customers who change plans and customers who stop because their needs or circumstances change. These patterns can inform the offer without portraying every departure as a failure. The aim is to understand whether the platform continues earning its place, while avoiding invented retention figures or claims that a particular programme has already achieved them.

Imagine this

Hypothetical scenario

Hypothetically, a small group begins a team programme together. Several renew because shared profile work remains useful, while a project-based company leaves after its assignment ends.

Make it practical.

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