The relationship can involve several contributors

A Tap Tap Go customer might discover the product through one partner, purchase through another authorised route and receive support from a separate team. Dhawal Laheri’s network vision makes such collaboration possible, but it also makes clear responsibilities important. The customer should not have to resolve disagreements about who deserves commercial credit.

Design the handoff around service

Attribution and compensation belong in the relevant negotiated programme terms. They should be distinguished from the customer’s right to understand who is helping them now. A useful network can recognise multiple contributions while preserving one coherent next step for the person trying to use the product. No fixed revenue-sharing rule or ownership claim should be implied without an actual agreement.

Imagine this

Hypothetical scenario

Hypothetically, a local event introduces a corporate buyer who later contacts a central team. The partners resolve attribution separately while ensuring the buyer receives a clear proposal and support route.

Make it practical.

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Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.