Start where the customer is

Dhawal Laheri’s Tap Tap Go vision is expansive: identity, showcasing, commerce and financial access can connect around professional life. A first-time buyer, however, may ask only how to share their current work or help a team present consistently. The useful answer begins with that task rather than reciting every possible future service.

Let the wider story unfold

Once the immediate use is clear, the customer can explore additional programmes at their own pace. Current features should remain distinct from proposed partner-led financial expansion, and optional services should not be presented as compulsory parts of the purchase. This gives the broad vision a practical entry point, allowing the customer to appreciate its potential without needing to understand the entire ecosystem before making any decision.

Imagine this

Hypothetical scenario

Hypothetically, a consultant asks how clients can view their portfolio after a meeting. The explanation begins with sharing and showcasing, then discusses other relevant options only if the consultant wants them.

Make it practical.

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Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.