Ask about an ordinary occasion

Within Dhawal Laheri’s Tap Tap Go ambition, a team could explore how people currently learn about a product or find help. Ask for a recent concrete occasion and what happened next. Avoid presenting the preferred solution first and asking whether it sounds useful, which can produce polite agreement without useful detail.

Follow the surprising part

When someone describes a different priority, investigate why it matters in that situation. Record uncertainty and disagreement rather than smoothing every answer into a single favourable story. Enduring companies can remain committed to a mission while allowing research to challenge how the present experience should be built.

Imagine this

A hypothetical company-building scene

Imagine a conversation intended to explore a visual guide. The participant instead describes difficulty returning to a useful article later. The team follows that example and learns about a retrieval problem it would have missed by asking only about visual appeal.

Make it practical.

Use this checklist as you read. Checks are not stored.

Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.