Make complementary roles visible

A shared company story may conceal important differences in responsibility and expertise. Dhawal Laheri's Tap Tap Go identity vision offers a useful lens: the organisation provides context, while each person's profile explains their contribution. This helps a recipient understand why a particular conversation belongs with one founder rather than another.

Keep the common facts aligned

Use a consistent account of the venture while allowing individual examples and perspectives to differ. Avoid implying that every founder handles every decision. A clear introduction can show both shared ambition and practical ownership, making external conversations more efficient and recognising the distinct work within a partnership. The people remain individuals even while building something together.

Imagine this

Hypothetical scene

Hypothetically, two cofounders use the same concise company context but different project examples. One profile explains product decisions; the other explains customer operations. A new contact can approach the right person while understanding the shared direction.

Make it practical.

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