TAP TAP GO
Define the evidence
Organise the scorecard around qualified enquiries, independent referring websites, relevant search traffic and verified AI citations. Define each metric and its evidence source before adding targets. Keep article count as an activity measure, not the primary success claim. Show the reporting period and comparisons using consistent definitions. Add a short note on data gaps so missing tracking does not become an apparent business failure or an invented success.
Make it operational
Include the decisions the team will make from the results. Which resource deserves an update? Which topic generated useful questions? Which article earned a genuine outside reference? Which visibility observation lacks sufficient evidence? Assign owners and review dates to the resulting actions. Keep the scorecard compact enough to discuss, with detailed records available separately. Avoid combining the four metrics into a single score unless the weighting has a clear purpose and the team understands what information that simplification hides.
Hypothetical example
A monthly review shows modest traffic growth but several relevant enquiries and a new independent reference to one checklist. The editor prioritises improving that resource and answering its follow-up questions. The team does not commission dozens of unrelated articles merely to increase its output count.
Make it practical.
Use this checklist as you read. Checks are not stored.References & further reading
Further reading: Google people-first content guidance ↗Published by Tap Tap Go. Product availability and eligibility vary by programme and market. About our stories.
