The practical opportunity

Tap Tap Go’s product model includes service and product showcases, storefront concepts and links into appropriate checkout or enquiry journeys. Work from the purpose of the form or link and the actual commercial process. Asking a question should not be described as accepting a purchase unless that is truly the process.

Make the outcome reviewable

Before sharing, review three points: label enquiry and checkout differently; explain the next step; avoid ambiguous commitment language. Ask yourself: What action is the visitor agreeing to take?

Imagine this

Hypothetical example

Imagine a visitor exploring a professional profile’s offer page. In this hypothetical scene, the visitor can request scope information without wondering whether they have placed an order.

Make it practical.

Use this checklist as you read. Checks are not stored.

References & further reading

Tap Tap Go Journal: product context and editorial approach ↗

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