The decision behind the feature

Tap Tap Go’s product model includes intended assistance for drafting and organising profile, feature and business content under user review. Work from the approved message and its status labels. Enthusiastic copy should not make a future capability sound live.

Keep the person in control

Before sharing, review three points: compare availability wording; retain dependencies; reject claims of universal access. Ask yourself: Has the tone changed without changing what is being promised?

Imagine this

Hypothetical example

Imagine a marketer asking for more energetic versions of approved copy. In this hypothetical scene, the team selects a vibrant headline that still describes the feature accurately.

Make it practical.

Use this checklist as you read. Checks are not stored.

References & further reading

Tap Tap Go Journal: product context and editorial approach ↗

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